In order for musicians to thrive in today’s economy, we have to first understand it. Even a basic understanding is essential if today’s musicians are to cultivate a viable career from their craft. You don’t have to have an advanced degree in economics to comprehend how the new economic landscape is shaping the careers of new generations of musicians.
A dictionary defines micro economy as “The study of how businesses, households, and individuals within an economy allocate limited resources.” I think musicians of all stripes can relate all too well to the bit about limited resources. But in order to make this more real to you—try to consider all the possible meanings of the word resources outside of just money. Practice time, planning time, energy, equipment, favors from friends and colleagues are all forms of resources that musicians commonly use as currency that is either spent or earned. For musicians, it is important to look at the term micro economy in a very broad sense and consider all the different activities we do that contribute to our overall career.
Do you remember those long lists of “music professions” that your well-meaning high school guidance counselor may have shared with you back when you first considered “going into music” (to your parents’ horror) as a profession? It listed jobs like: arranger, sound designer, composer, performer, copyist, music teacher, song writer, recording technician, etc. You remember those, right? You probably remember the sinking feeling you had of “Oh my God, how will I ever pick one of these?!” The good news is that you don’t have to specialize in just one area. Today’s musicians are expected to have basic skills in all these areas and many more. It’s the new Micro Economy that has placed diverse demands on musicians’ careers. The economy is reshaping our profession in ways we never thought possible even four to five years ago.
In this series of blog posts, we’ll explore numerous micro opportunities that musicians can pursue to build a portfolio career. You might already be doing some of them and there will be a few more you haven’t yet heard of. We’ll also discuss the many new markets that have emerged for musicians to either generate income from their music or help connect them to a greater number of potential audience members. It’s a whole new world out there for professional musicians.
Lastly, I’d like to put a disclaimer out there near the conclusion of the first post in this series—No one is telling you to let go of that dream of winning your big orchestra job, launching that solo career, or rocketing to stardom in classical music. In fact, it is my wish that you do make that happen for yourself. This series is for everyone else, for the thousands of other excellent musicians out there (some fresh out of school) who are trying to gain a foothold in “the business” at the onset of their professional career. This series is to help us all better understand our individual Micro Economy and how to best make decisions that will allow us to support the passion for music that we all share.
On of the greatest benefits of being a musician is that our is career perfectly suited for for self-growth. But are you taking advantage? Are you seeking new things? When was your last adventure? The way we share music, they way we push ourselves to perform better when playing with others, and yes, even the practice room are all laboratories for improvement and heightened performance. But not applying those skills in new ways is a bit like the guy who buys a ton of state-of-the-art camping gear, reads tons of survival guides– but never actually goes camping.
Professional musicians have a lot to contend with both professionally and personally that can make it hard for us to be courageous. It’s true. You experience success with one piece or genre of music and that success or comfort can make it difficult to explore new repertoire later on. Many people advice young musicians to “find their niche” and while there is some good advice to this, it often means that musicians end up building their own gilded cages.
Remember, above all else, that you are an artist. An artist. An ART-ist. You have musical skills and training that are your tools to interpret and explore the world. Like the mountain climber with his rope, pulley and pick axe you have the tools in hand to do great feats. Don’t ever forget that. So if you are ready to take the next step, if you want something more, then try these 4 steps to exploring the unknown part of your artistry. You might be surprised at what you discover.
1. Step out of the comfort zone. It can be in the smallest of ways, but stepping out of your comfort zone is the first step to self-growth. Whether it’s picking new repertoire, collaborating with unlikely partners, or seeking new meaning in your music (among many other ways!), changing the status quo is the first step.
2. Understand that there is risk. For anyone, no matter the field, there is no reward without the risk. That is what makes the reward so, well, rewarding. You have to embrace the unknown. Embrace the notion that your new idea, or venture might not work– and that is okay. It’s not whether or not you succeed that matters most, it’s what you learn about yourself along the way.
3. Record your adventure. What great explorer or salty sea captain of ages past didn’t keep a journal of their experiences? Sometimes, we can’t fully understand the takeaway from a situation while we are experiencing it. Write it down. Take notes. Be observant. There will come a time for reflection and that is where you will learn about yourself. You’ll want to be able to remember your experiences vividly and writing them down will allow that to happen.
4. Move forward only. The hardest part of self-growth is fighting the urge to slip back into old ways. But think about that mountain climber again. Would he or she, when so close to the summit, turn back because it would be difficult to reach? If they did, we wouldn’t consider them much of a mountain climber would we? Why? Because the point of mountain climbing is to reach the peak– and so it is with you. Keep your sights set ahead of you. Imagine yourself as an adventurer. One step at a time, one tiny inch forward is a change that counts. Remember, everything counts.
To my readers, it’s been far too long since I last posted on the Tuxedo Revolt Blog and I apologize to you. But I’ve been watching and thinking, observing and taking notes. I’ve spent the past year being a musical participant, a maker, a creator, performer, teacher—and in many ways a student as well. I’ve been watching our world of classical music. I’ve been doing a lot of introspection into my own music making as well and there is much that I want to share with you.
Since it’s a new year, I thought we should start with a few resolutions. (I say we because I will be joining in these too.) While I’m not usually a big fan of them, I started to think about the meaning of a resolution, about how they demonstrate our “resolve” for change and improvement. A resolution is an opportunity to bring about positive change to our lives—and for musicians, to our art as well. As artists, we strive for excellence at all costs. We constantly seek to improve upon our skill, or repertoire, or musical achievement. This pursuit is part of our identity as musicians. With personal excellence in mind, here are 5 resolutions for classical musicians to consider for 2015:
1. Own your role in supporting the arts.
We are all in this together and as such, we all need to do our part in supporting the arts in as many ways as we can. Be active. Write a letter of support to your local school system or elected official supporting music education. Make a donation to a local arts organization (if you can) or at least make the offer to donate some of your time or talent. Share articles that advocate for the arts on your social media or write an iReport or Letter to the Editor of your local paper. Start a thread on Reddit. Do something to help us all.
2. Help stop the negativity in the classical music world.
“If you have nothing nice to say, then say nothing at all,” my father said many times when I was young. Truthfully, I’ve not always taken his advice, but in the case of classical music, I’m pretty sure compliance is crucial. Let’s make this cut and dry: the general public has a clouded perception of our world and what we do. Many people see classical music as stuffy, outdated and worn-out. As many of us are working to change that perception, we face a further declining public opinion when vitriol over union conflicts, lockouts, and defamatory remarks come from both sides of disputes in our industry. We need a cease fire and moratorium on negativity. Do your part by only putting forth positive messaging about the importance of your art, your passion, and classical music more generally. Be on the side of peaceful progress.
3. Dig deep into your own emotions.
This is one is simple. Challenge yourself to find deeper emotional meaning from every note that you play this year. Take whatever commitment to emotional expressivity you currently have and add 30% to that. See how much more you can express your own range of emotion in the music you make. It might change the world.
4. Share your music with more people.
This year, make the effort to share your music with more people than you did last year. Sharing is easy in the digital age. Post a video on YouTube or Facebook. Upload a clip to SoundCloud. Get more of the music you love out into the world. There are bound to be others out there who will love it too.
5. Talk to your audience.
This is the year to change the way you engage with your audience. You have the power to transform an evening of great music into a memorable experience that lasts a lifetime in the mind of your audience members. You have to communicate with your audience. Do as little or as much as your feel comfortable, but do something. It can be as little as making sure you thank five individual audience members for coming to the concert at each gig you play this year, or as grand as completely revamping your concert presentation format. The approach is up to you, but we need to collectively do more to bond with our audiences. If we all did this, we could go a long way toward changing the public opinion.
So here’s to a great year ahead. Let’s do more this year than we have ever done before. Let’s make waves in the classical music world. Let’s change the state of play.
I love to feature artists on this blog who are passionately sharing their art and/or craft with others by means of their own entrepreneurship. Several months ago, I had the pleasure of being introduced to Nicole Newman, founder of Yoga for the Arts. After five minutes of conversation, I knew that I had to share Nicole’s work with all of my readers.
So what is Yoga for the Arts exactly? It’s stated mission reads:
“Yoga for the Arts combats performance-related injuries and anxieties, which undermine confidence and performance potential. Yoga for the Arts is about preventing the preventable and early intervention through changes in habit. Artists are empowered to take ownership of their health by fully inhabiting their bodies through breath-centered yoga sequences, tailored to meet the individual’s specific needs and goals.”
When speaking with Nicole, I was captivated by her passion and commitment for the fusion of entrepreneurship with artistic training. While interviewing Nicole for this profile, I came to understand that for her, creativity and imagination drive both her artistry and business. I asked her to describe the moment when she came to realize that she needed to pursue an entrepreneurial path in order for her to find career fulfillment.
“I became an entrepreneur out of a deeply rooted conviction to help the countless musicians who unnecessarily endure debilitating performance-related pain and injury. A coherent health and wellness curricula for musicians does not currently exist, in spite of the very real need. I am responding to this unmet need – especially for young musicians, where early intervention is paramount.”
Filling the gaps that result in the absence of a well-rounded approach to a musician/performer’s training was an area of common ground between Nicole and myself. On this blog and in many public forums I have both spoken and written about the importance of building a complete ‘toolbox’ of strategies, skills, and resources that musicians can draw upon when they leave school and enter the world as professional artists. I asked Nicole how Yoga for the Arts fits in the larger structure for the need of “life skills” in a musician’s training.
“In addition to being an accomplished performer, the modern musician must excel in marketing, sales, networking, opportunity evaluation, mental fortitude and time management skills, just to have a chance of earning a living. Unfortunately, health and wellness falls to the wayside, to the detriment of all their other responsibilities. A simple approach to preventative wellness, however, can easily fit into a daily routine, but it needs to be made a priority and taught in concert with the other mandatory skills to create a sustainable career.”
As I usually close my profiles on The Tuxedo Revolt Blog, I like to ask my guests if there is any advice they’d like to share with readers about their entrepreneurial/artistic experience. Nicole has 5 tips to share with you:
1. Answer the 10 Questions inspired by Guy Kawasaki:
- What is the problem?
- What is the solution?
- How big is the market?
- What makes it so special? (Find the underlying magic of your solution and package it in your 30-second pitch.)
- What is the competition?
- What exactly is your business model?
- How exactly will you make sales?
- Have you assembled a qualified team?
- How will you secure required resources?
- What are you proposing for an investment?
2. Network relentlessly. Tell everyone – even people who you think have no connection to your market.
3. Take reasonable risks and embrace failing forward.
4. Know how to pivot and innovate to readjust your business by listening to your clients, not your critics. (Tip: Read the subtleties of your clients’ micro-expressions)
5. Give back. What goes around comes around. You will find that paying it forward not only spreads the word – it contributes to your growth as an entrepreneur.
“And, as my teacher in India avows, “Be strong. Don’t fear. Lift higher.”
Thanks for stopping by to read today’s Tuxedo Revolt Blog post. I have more profiles planned in the coming months.
Whether you support new practices in the performing arts, whether you encourage entrepreneurial practices amongst performing artists—we can all agree that for better or worse, the performing arts world is changing. It’s changing fast.
I think we are all conscious of how the changes in global culture, society, and technology have “some sort of” impact on our art. But part of the problem is that many are unwilling to analyze how change and growth in these areas can directly impact your artistic work. There is a reluctance with many performing artists to study these challenges and find ways to adapt to them.
Think of Brad Pitt’s line in World War Z when he says “Movement is life”. Of course, he’s talking about getting away from millions of newly converted flesh-eating zombies. However, that statement has a powerful corollary to the responsibility musician’s and artists have when trying to keep our art forms alive in the 21st Century. Similar to the world World War Z, our world has changed more in the last 10 years than in the previous twenty, thirty, or 40 years before that. Everyday there is a new app or social platform that can change your life. Moreover, we interact with technology in a deeply more personal and distinct way. Technology has literally become an extension of the human mind. All these changes have come so fast that if you are standing still, you will simply be overcome by the hungry mob.
Evolution, flexibility and adaptation are the factors that will now insulate us against decline. In order not to be fatally bitten by the onslaught of social media, tweets, glutted market of free high-quality media, incredibly low cost of entertainment, etc.— we have to be able to adapt and change to each and every circumstance we encounter while staying true to our artistic mission.
My question to you is this: in what specific ways are you trying to adapt your art to the changes in culture? How are you evolving and changing to stay culturally relevant to your audiences? If you haven’t been asking yourself these kinds of questions, it’s never too late to start.