I love to feature artists on this blog who are passionately sharing their art and/or craft with others by means of their own entrepreneurship. Several months ago, I had the pleasure of being introduced to Nicole Newman, founder of Yoga for the Arts. After five minutes of conversation, I knew that I had to share Nicole’s work with all of my readers.
So what is Yoga for the Arts exactly? It’s stated mission reads:
“Yoga for the Arts combats performance-related injuries and anxieties, which undermine confidence and performance potential. Yoga for the Arts is about preventing the preventable and early intervention through changes in habit. Artists are empowered to take ownership of their health by fully inhabiting their bodies through breath-centered yoga sequences, tailored to meet the individual’s specific needs and goals.”
When speaking with Nicole, I was captivated by her passion and commitment for the fusion of entrepreneurship with artistic training. While interviewing Nicole for this profile, I came to understand that for her, creativity and imagination drive both her artistry and business. I asked her to describe the moment when she came to realize that she needed to pursue an entrepreneurial path in order for her to find career fulfillment.
“I became an entrepreneur out of a deeply rooted conviction to help the countless musicians who unnecessarily endure debilitating performance-related pain and injury. A coherent health and wellness curricula for musicians does not currently exist, in spite of the very real need. I am responding to this unmet need – especially for young musicians, where early intervention is paramount.”
Filling the gaps that result in the absence of a well-rounded approach to a musician/performer’s training was an area of common ground between Nicole and myself. On this blog and in many public forums I have both spoken and written about the importance of building a complete ‘toolbox’ of strategies, skills, and resources that musicians can draw upon when they leave school and enter the world as professional artists. I asked Nicole how Yoga for the Arts fits in the larger structure for the need of “life skills” in a musician’s training.
“In addition to being an accomplished performer, the modern musician must excel in marketing, sales, networking, opportunity evaluation, mental fortitude and time management skills, just to have a chance of earning a living. Unfortunately, health and wellness falls to the wayside, to the detriment of all their other responsibilities. A simple approach to preventative wellness, however, can easily fit into a daily routine, but it needs to be made a priority and taught in concert with the other mandatory skills to create a sustainable career.”
As I usually close my profiles on The Tuxedo Revolt Blog, I like to ask my guests if there is any advice they’d like to share with readers about their entrepreneurial/artistic experience. Nicole has 5 tips to share with you:
1. Answer the 10 Questions inspired by Guy Kawasaki:
- What is the problem?
- What is the solution?
- How big is the market?
- What makes it so special? (Find the underlying magic of your solution and package it in your 30-second pitch.)
- What is the competition?
- What exactly is your business model?
- How exactly will you make sales?
- Have you assembled a qualified team?
- How will you secure required resources?
- What are you proposing for an investment?
2. Network relentlessly. Tell everyone – even people who you think have no connection to your market.
3. Take reasonable risks and embrace failing forward.
4. Know how to pivot and innovate to readjust your business by listening to your clients, not your critics. (Tip: Read the subtleties of your clients’ micro-expressions)
5. Give back. What goes around comes around. You will find that paying it forward not only spreads the word – it contributes to your growth as an entrepreneur.
“And, as my teacher in India avows, “Be strong. Don’t fear. Lift higher.”
Thanks for stopping by to read today’s Tuxedo Revolt Blog post. I have more profiles planned in the coming months.
As I teach my arts administration course this fall at the University of Massachusetts Lowell, you’ll be able to follow the journey along with my students right here on the Tuxedo Revolt Blog. Prior to each class, I hope to write a post that will give insight and depth to the issues we are going to cover. However, before we begin this sojourn of understanding what makes a successful arts organization in the 21st Century, I wanted to first explore the changes that must happen within ourselves before we can begin to change the world around us.
Change begins in you.
That’s the first major realization that is necessary for you to find success in any entrepreneurial venture. It doesn’t matter if you want to start a new chamber ensemble, re-envision an existing orchestra, start a rock band, or even a non-music business– your project will reflect your personal views, both conscious and subconscious. You must truly believe in the change you are willing to implement.
Let’s be honest, it is much, much easier to comply with the status quo than to lead change. It takes far less energy, less critical thinking and less time. But I believe when one identifies both a need for improvement AND a solid plan that would help that improvement’s realization, then we are obligated to bring the issue to the surface and argue for the change. In so many ways, this notion of identifying issues, planning out how to fix them, and taking responsibility for their realization is at the heart of what we call progress.
You have to believe that your plan to bring about change will work. Right now, many artists, musicians, and teachers see “music or arts entrepreneurship” as a buzz word. They often think that if they can find a use for this buzz word then they’ve done their due diligence– one more box can be checked off of the resume or todo list. This isn’t what entrepreneurship is about. The drive to break to go out on a limb, to differ from mainstream opinion, to prove something for yourself has to come from within you. No amount of in-class strategizing or note taking can replace that.
Entrepreneurship is about taking charge of your life, your art, or your organization and going it alone because you know deep down that you can do it better. It’s a deep kind of knowing oneself, knowing that you are capable of making your mark. Like in music performance, it’s very similar to the kind of craftsmanship that goes into crafting a beautiful solo, it becomes distinctly your own creation. Your voice shines through.
As we explore what it takes to create new kinds of programs, organizations, and experiences– we will take some time to get to know ourselves as well. What do you value? What problems have you identified in the arts for which you now have ideas how to fix them? From what kind of artistic work do you derive the greatest satisfaction? How far are you willing to go to see your idea all the way from a fleeting thought in your mind to real people, taking action in real time, doing real work, in the real world.
To see an entrepreneurial project all the way through is a long process. There are very few shortcuts, and I promise that I’ll share with you the ones that I know. But as I write this post, I doubt that the challenge is too much for you. You would never have become a performing artist, or ever worked in the performing arts industry if you didn’t already understand that in our area of expertise, adversity is to be expected.
I’ll also wager that because you’ve made it this far, to my blog, that your are already toying about with the idea of going solo and breaking off from the herd to do things your way. While I’ve previously mentioned that the work involved in entrepreneurship is nothing to take lightly, I am also obligated to say that the freedom to do what you want is incomparable to anything else. For me, that’s where my true creativity lives.
I’ve found that the brightest creative impulses I’ve have had coincide with my personal freedom and my disregard for the confines of the establishment. Over the next few months we will explore how our beliefs manifest themselves in our personal and artistic missions, in the effectiveness of our organization and in our ability to make a positive impact– and you’ll have the freedom to do it your way.
So let’s begin. Listen to yourself. Listen to the silent alarms that go off around you, the ones you sense and feel. Believe, even for an instant, that nothing is set in stone, that the world is play-dough you could mold with your bare hands— for indeed, it can be. Let that thought wash over you for just a moment. Make no mistake. You can change the world with your vision, your art, and yes, even with your bare hands.