Let’s talk small. In my last post on the musician’s micro economy, I described how we should consider resources available to us as different forms of currency that can be used to improve our careers and more generally, our lives as artists. I also introduced the concept of the portfolio career, which is essentially a vibrant career that is the sum of many small projects, talents and skills—including performance—that all contribute to financial stability for the 21st century musician.
Now let’s explore what makes up a micro economy. Follow my logic; if businesses make up the economy (in the traditional sense) then micro businesses make up the micro economy. So now, let’s talk small. I mean, really small. Marcel-the-Shell-with-Shoes-On small. Let’s talk about how you can make your claim in the music micro economy by being excellent, by being focused and by starting out very, very small.
For many musicians, the word business makes us anxious, second only to the word taxes. It makes us want to run back to our practice room and play scales until we are calm again. Don’t laugh; you know I’m talking to you. Yet income, finances, taxes, and dare I say it—money—are essential to our everyday lives. So whether we want to think about it or not, money rears its green, ugly head in all parts of our career. The concept of the micro economy is applicable to all kinds of artists, but for musicians of the 21st century, it’s actually a way of life. Have you ever given thought to all the ways money influences your career? Whether it’s trying to purchase that new instrument, cashing a paycheck from a gig, travel costs for a gig, paying other colleagues fairly to perform with or for us, the list goes on and on forever. We need to make money and we need to spend it. That earning and spending is the most basic essence of what an economy is. Therefore, it’s not too far of a stretch to then think of individual artists as little businesses—micro businesses who specialize in creativity and art. We are micro-businesses in a creative economy.
I realize that I may have just lost some of you. I compared you to a business and you were like #bye. Just hang in there for a moment. The good news is that there has never been a better time in the history of the world to be a micro business in a creative economy. As you might have read on this blog, I’m fascinated with the millennial culture. After all, I am one myself. I’m constantly marveling out our rebellious nature, our determination to see ideas come to life, and the effect our sheer will has on society. Artists have always been a rebellious lot but millennial artists, those young people of the millennial generation from all artistic disciplines who identify as professionals in their respective art forms, are undeniably impacting the global society and economy in ways we never before thought possible. In the coming Tuxedo Revolt blog posts, we’ll explore how you can embrace the idea of being a micro business and also explore new platforms and marketplaces allowing the modern performing artist to grow their micro business. We’ll look at how small and excellent is the new model for the emerging artist professional.
Marcel-the-Shell said, “Some people say my head is too big for my body—I say, COMPARED TO WHAT?!” Marcel had the right idea. Another way of saying it might be though our size as a micro business is small (obviously), we can still have (and do have) an enormous impact on the world’s creative economy.
On of the greatest benefits of being a musician is that our is career perfectly suited for for self-growth. But are you taking advantage? Are you seeking new things? When was your last adventure? The way we share music, they way we push ourselves to perform better when playing with others, and yes, even the practice room are all laboratories for improvement and heightened performance. But not applying those skills in new ways is a bit like the guy who buys a ton of state-of-the-art camping gear, reads tons of survival guides– but never actually goes camping.
Professional musicians have a lot to contend with both professionally and personally that can make it hard for us to be courageous. It’s true. You experience success with one piece or genre of music and that success or comfort can make it difficult to explore new repertoire later on. Many people advice young musicians to “find their niche” and while there is some good advice to this, it often means that musicians end up building their own gilded cages.
Remember, above all else, that you are an artist. An artist. An ART-ist. You have musical skills and training that are your tools to interpret and explore the world. Like the mountain climber with his rope, pulley and pick axe you have the tools in hand to do great feats. Don’t ever forget that. So if you are ready to take the next step, if you want something more, then try these 4 steps to exploring the unknown part of your artistry. You might be surprised at what you discover.
1. Step out of the comfort zone. It can be in the smallest of ways, but stepping out of your comfort zone is the first step to self-growth. Whether it’s picking new repertoire, collaborating with unlikely partners, or seeking new meaning in your music (among many other ways!), changing the status quo is the first step.
2. Understand that there is risk. For anyone, no matter the field, there is no reward without the risk. That is what makes the reward so, well, rewarding. You have to embrace the unknown. Embrace the notion that your new idea, or venture might not work– and that is okay. It’s not whether or not you succeed that matters most, it’s what you learn about yourself along the way.
3. Record your adventure. What great explorer or salty sea captain of ages past didn’t keep a journal of their experiences? Sometimes, we can’t fully understand the takeaway from a situation while we are experiencing it. Write it down. Take notes. Be observant. There will come a time for reflection and that is where you will learn about yourself. You’ll want to be able to remember your experiences vividly and writing them down will allow that to happen.
4. Move forward only. The hardest part of self-growth is fighting the urge to slip back into old ways. But think about that mountain climber again. Would he or she, when so close to the summit, turn back because it would be difficult to reach? If they did, we wouldn’t consider them much of a mountain climber would we? Why? Because the point of mountain climbing is to reach the peak– and so it is with you. Keep your sights set ahead of you. Imagine yourself as an adventurer. One step at a time, one tiny inch forward is a change that counts. Remember, everything counts.
To my readers, it’s been far too long since I last posted on the Tuxedo Revolt Blog and I apologize to you. But I’ve been watching and thinking, observing and taking notes. I’ve spent the past year being a musical participant, a maker, a creator, performer, teacher—and in many ways a student as well. I’ve been watching our world of classical music. I’ve been doing a lot of introspection into my own music making as well and there is much that I want to share with you.
Since it’s a new year, I thought we should start with a few resolutions. (I say we because I will be joining in these too.) While I’m not usually a big fan of them, I started to think about the meaning of a resolution, about how they demonstrate our “resolve” for change and improvement. A resolution is an opportunity to bring about positive change to our lives—and for musicians, to our art as well. As artists, we strive for excellence at all costs. We constantly seek to improve upon our skill, or repertoire, or musical achievement. This pursuit is part of our identity as musicians. With personal excellence in mind, here are 5 resolutions for classical musicians to consider for 2015:
1. Own your role in supporting the arts.
We are all in this together and as such, we all need to do our part in supporting the arts in as many ways as we can. Be active. Write a letter of support to your local school system or elected official supporting music education. Make a donation to a local arts organization (if you can) or at least make the offer to donate some of your time or talent. Share articles that advocate for the arts on your social media or write an iReport or Letter to the Editor of your local paper. Start a thread on Reddit. Do something to help us all.
2. Help stop the negativity in the classical music world.
“If you have nothing nice to say, then say nothing at all,” my father said many times when I was young. Truthfully, I’ve not always taken his advice, but in the case of classical music, I’m pretty sure compliance is crucial. Let’s make this cut and dry: the general public has a clouded perception of our world and what we do. Many people see classical music as stuffy, outdated and worn-out. As many of us are working to change that perception, we face a further declining public opinion when vitriol over union conflicts, lockouts, and defamatory remarks come from both sides of disputes in our industry. We need a cease fire and moratorium on negativity. Do your part by only putting forth positive messaging about the importance of your art, your passion, and classical music more generally. Be on the side of peaceful progress.
3. Dig deep into your own emotions.
This is one is simple. Challenge yourself to find deeper emotional meaning from every note that you play this year. Take whatever commitment to emotional expressivity you currently have and add 30% to that. See how much more you can express your own range of emotion in the music you make. It might change the world.
4. Share your music with more people.
This year, make the effort to share your music with more people than you did last year. Sharing is easy in the digital age. Post a video on YouTube or Facebook. Upload a clip to SoundCloud. Get more of the music you love out into the world. There are bound to be others out there who will love it too.
5. Talk to your audience.
This is the year to change the way you engage with your audience. You have the power to transform an evening of great music into a memorable experience that lasts a lifetime in the mind of your audience members. You have to communicate with your audience. Do as little or as much as your feel comfortable, but do something. It can be as little as making sure you thank five individual audience members for coming to the concert at each gig you play this year, or as grand as completely revamping your concert presentation format. The approach is up to you, but we need to collectively do more to bond with our audiences. If we all did this, we could go a long way toward changing the public opinion.
So here’s to a great year ahead. Let’s do more this year than we have ever done before. Let’s make waves in the classical music world. Let’s change the state of play.
I love to feature artists on this blog who are passionately sharing their art and/or craft with others by means of their own entrepreneurship. Several months ago, I had the pleasure of being introduced to Nicole Newman, founder of Yoga for the Arts. After five minutes of conversation, I knew that I had to share Nicole’s work with all of my readers.
So what is Yoga for the Arts exactly? It’s stated mission reads:
“Yoga for the Arts combats performance-related injuries and anxieties, which undermine confidence and performance potential. Yoga for the Arts is about preventing the preventable and early intervention through changes in habit. Artists are empowered to take ownership of their health by fully inhabiting their bodies through breath-centered yoga sequences, tailored to meet the individual’s specific needs and goals.”
When speaking with Nicole, I was captivated by her passion and commitment for the fusion of entrepreneurship with artistic training. While interviewing Nicole for this profile, I came to understand that for her, creativity and imagination drive both her artistry and business. I asked her to describe the moment when she came to realize that she needed to pursue an entrepreneurial path in order for her to find career fulfillment.
“I became an entrepreneur out of a deeply rooted conviction to help the countless musicians who unnecessarily endure debilitating performance-related pain and injury. A coherent health and wellness curricula for musicians does not currently exist, in spite of the very real need. I am responding to this unmet need – especially for young musicians, where early intervention is paramount.”
Filling the gaps that result in the absence of a well-rounded approach to a musician/performer’s training was an area of common ground between Nicole and myself. On this blog and in many public forums I have both spoken and written about the importance of building a complete ‘toolbox’ of strategies, skills, and resources that musicians can draw upon when they leave school and enter the world as professional artists. I asked Nicole how Yoga for the Arts fits in the larger structure for the need of “life skills” in a musician’s training.
“In addition to being an accomplished performer, the modern musician must excel in marketing, sales, networking, opportunity evaluation, mental fortitude and time management skills, just to have a chance of earning a living. Unfortunately, health and wellness falls to the wayside, to the detriment of all their other responsibilities. A simple approach to preventative wellness, however, can easily fit into a daily routine, but it needs to be made a priority and taught in concert with the other mandatory skills to create a sustainable career.”
As I usually close my profiles on The Tuxedo Revolt Blog, I like to ask my guests if there is any advice they’d like to share with readers about their entrepreneurial/artistic experience. Nicole has 5 tips to share with you:
1. Answer the 10 Questions inspired by Guy Kawasaki:
- What is the problem?
- What is the solution?
- How big is the market?
- What makes it so special? (Find the underlying magic of your solution and package it in your 30-second pitch.)
- What is the competition?
- What exactly is your business model?
- How exactly will you make sales?
- Have you assembled a qualified team?
- How will you secure required resources?
- What are you proposing for an investment?
2. Network relentlessly. Tell everyone – even people who you think have no connection to your market.
3. Take reasonable risks and embrace failing forward.
4. Know how to pivot and innovate to readjust your business by listening to your clients, not your critics. (Tip: Read the subtleties of your clients’ micro-expressions)
5. Give back. What goes around comes around. You will find that paying it forward not only spreads the word – it contributes to your growth as an entrepreneur.
“And, as my teacher in India avows, “Be strong. Don’t fear. Lift higher.”
Thanks for stopping by to read today’s Tuxedo Revolt Blog post. I have more profiles planned in the coming months.
You are an individual with unique values, goals, passions, and interests. As an artist, you may have broad and often conflicting interests while simultaneously you are deliciously engrossed in the minutia of a singular niche. For the entrepreneur, there are no rules that say you must give up any of your interests or passions for a career. If someone says you can’t make a living pursuing multiple passions, then you need to run the other direction.
2. It’s a dumb idea to say that a music career can be defined by any one kind of job.
Yep, I said it. That’s dumb. The truth is there are as many kinds of music careers as there are genres of music—literally thousands. When you consider the how many possible combinations of music careers there could be, the options are seemingly endless.
3. Creative people need freedom to create—and it’s okay to honor that need.
Musicians can be wonderfully creative, frenetic, sporadic, and illustrious people. When we have our freedom to create and experiment, we can accomplish truly unbelievable feats. But what happens when you clip a bird’s wings? It can’t fly. The same is true for the musician. When our “jobs” take over we can forget or ignore or suppress our spontaneous creative urges. The creative flame grows dull. This feeling does not just express itself in the lives of many musicians who have taken on the thankless “day job”. It can also be expressed in the lives of performing musicians whose orchestra or ensemble has become more a prison than a blank canvas for their art. Music entrepreneurship is built on the idea that the job/income is built around accommodating your individual artist needs.
4. There is a difference between owning your life’s work, and wishing you did.
That’s a bold statement, but it’s true. When you pursue entrepreneurial projects, you undergo a dramatic mental shift. You realize that your success is now in your own hands. This knowledge will give you incredible energy to pursue the path(s) you love. No doubt, you will face struggles and obstacles between you and your goals. However, you will own that struggle and it will only serve to temper your resolve to see your goal to its realization. Entrepreneurs make their own decisions and for better or worse.
5. Entrepreneurs aren’t victims.
No longer are you the victim in a world where (shudder) “the arts are dying.” Rather, you view yourself as part of the solution the arts need. You will view yourself as a positive force that fixes problems or addresses conflict in the arts world. By setting your own course, you are free to be flexible and agile when making career choices. When you experience a setback, you can change directions in a second and minimize or avoid the setback altogether. You have complete control over your entrepreneurial enterprises and can be free to take the action you feel is best for you. In short, you don’t allow yourself to be the victim of someone else’s circumstances.
Though this list is far from comprehensive, I hope that it showcases some of the benefits that an entrepreneurial career has to offer. It takes bravery to be a music entrepreneur as you may find yourself breaking from your comfort zone. Just remember, there is no feeling like owning your own successes, taking charge of your life, and putting your creativity first. There’s nothing like it in the entire world.