It’s good to be back at the keyboard today and writing. Though the blog was a bit quiet this month, I’ve been working night and day prepping content and organizing projects for the coming year. I saw this quote on #pinterest a few days ago and was amazed by the simplicity and truth in it. It seemed applicable to my life right now, this week, this month, this summer. Action does in fact express our priorities, or as my wife always puts it– “Actions speak louder than words.”
It made me start thinking about what it is that I am doing each day to meet my goals. Do you think about that? Try it. Take a second to get out of your head as best you can and watch your actions as if you were another person. Notice the real actions you make each day toward achieving your goals. This can be both for yourself and/or for your organization. Don’t be shocked by what you might discover about yourself. If you are like me, you might find that you spend a lot of time thinking– but less time doing than you had imagined.
After just celebrating Tuxedo Revolt’s 1-year anniversary back in June, I spent some time figuring out what my priorities would be for this blog, my business, my performance goals, and my life in general. I think it is easy for us to get very idealistic and heady about what we want to achieve over a given time. For me, I was laying plans for the coming year, or more specifically, from now until June 16th, 2014. But the planning period is over; it’s time to start making progress towards my goals. I’m now at the place where actions should do all the talking.
I can make lists all day long– and if you know me, then you know how utterly maniacal I am about list making. (Try the free app called Catch if you are serial list maker like me!) However, even after coming off of last year’s successes, I almost made the same mistake I made in 2011-12, of planning without doing. It’s very easy to get into this kind of cycle and much harder to get out it. It takes not self-discipline, but rather, self-responsibility to identify with your goals and acknowledge that is you who must do the work necessary to achieve them. It’s the asking yourself at the beginning of each day “What am I actually going to do today?” and then at night, “What did I actually do today?” that spins the straw of planning into the gold of reality.
This month, I’m back in the saddle and the afterglow of Tuxedo Revolt’s one year anniversary is behind me. I’m working on a lot of great interviews to feature this year. I’m also resurrecting the Tuxedo Revolt Podcast Project (after losing all my previously recorded podcast material on a fatal hard drive crash). One new addition to the blog this year will be much more strategy content for both arts administrators and music entrepreneurs. I’ll be helping you to outline real nuts and bolts strategies you can use in your own projects— in other words helping you think of actions to express your priorities.
Thanks for stopping by the blog and stay tuned; there is a lot of great content coming your way.
- Tuxedo Revolt Report Card: A Year of Transformation (tuxedorevoltblog.wordpress.com)
I’ve told many of you how the past year has been an experiment and personal challenge for me. On my 26th birthday, I had a major revelation that I felt I had wasted the previous year. I didn’t have much to show for the passing of 12 months and I essentially felt that time had slipped through my fingers. Standing on the corner of 207th Street and Broadway, I made up my mind that every day until my next birthday I would work to make my 26th year the most vibrant and productive year of my life. As my birthday is this weekend, it’s time for me to share with you what the past year has been like.
The first step for me was to determine my goals as clearly defined tasks. So with pen and paper, I set about making a list of all the things I wanted to achieve with Tuxedo Revolt, as a professional musician, and in my personal life. The list was long. Very long. After a few days and sleepless nights, I had my list of well over 200 itemized goals that I wanted to accomplish. Then I began.
Surprisingly, it was that simple. One day last July, I just started. I remember sitting at my desk, opening MS Word, and blurting out the first few sentences of a blog post. I’m not sure whether or not I ever used those first words, but they opened the floodgate and I’ve been putting my thoughts on the arts, classical music, audience building and arts education into the public arena ever since. When the Tuxedo Revolt Blog was featured on WordPress.com’s Freshly Pressed page, I was off to the races.
In order to keep the momentum going, I studied social media, how it can help spread your message, and how it can provide insight into a person’s artistic process. I learned how to connect with people, and this is how I began to see that people are at the heart of all that we do in the arts. That all this is about people to people connections on some level or another. I worked to share new perspectives on arts traditions to you as well as introduce new revolutionaries in the performing arts. Through interviews, to artist profiles, to concert reviews– I have been able to share with you what others are doing to shape the performing arts world.
Tuxedo Revolt consulting grew from my readers’ desire to ask my advice on their own artistic issues. I found that I really liked working with individuals and organizations. Each person I spoke to had unique talents, traits, and advantages that they could use to ignite their artistic work. Click here to see what some of them had to say about the experience. What I discovered though was that I have a passion for helping people this way, to help them achieve their artistic goals. It is incredibly rewarding and I am privileged to be a part of their artistic work.
The momentum from Tuxedo Revolt has fueled wonderful change in my personal life as well. I see the world as a place of opportunity for change and progress, not just in the arts but in all aspects of life. I’m not bothered any longer by doom and gloom forecasts that litter the arts world. In the past year I have taken a proactive stance. I believe that the arts can be as vibrant as ever, can be a fulfilling career, and is worthy of lifelong pursuit if we are willing to change our point of view. It is my (very real) experience that if we dedicate our lives to sharing our art with others–not just making our art alone— then we can live with artistic freedom and passion.
Thank you for being a part of my journey. Great things are coming in the next year.
In the past week, many of my friends and colleagues finished their master’s or bachelor degrees. I’ve seen so many happy and heartfelt messages on Facebook and Twitter– so many great memories being made. I’m so happy for all of them. I know all too well the toil that goes into earning a master’s degree. It seemed appropriate that at this time I write my valediction for those artists and performers who are graduating from conservatories and performing arts academies this month. There is one question above all else that I wish someone had asked me when I donned cap and gown several years ago, and today I’ll put it to you.
Now that you are a graduate, how will you connect to the lives of other people?
After graduation, when the honeymoon is over, your calligraphed degree is framed on your wall and the cap and gown have been packed away– you will begin making plans for the future. I hope that you will ask yourself this question and you’ll really consider how you’ll connect to others.
It can be very easy to focus on the I, Me and the Myself. You must do so in order to seek financial security, to realize your dreams, and make grand plans for your future. But as an artist or performer, you must give consideration to how you will connect your artistic work with other people. The longer that you wait to get your art into the public, to perform for audiences, to put your finely honed skills and cultivated talent into the real world– the harder it will be as time goes on and the more hesitant you will become.
Class of 2013, I want you jump in feet first. I want you to go buy a megaphone if you have to and start getting people’s attention. You aren’t in school any longer– and that is a great advantage to you. Watch, listen, and observe people interact with the world around you for any and everything that will lead you to inspiration. Keep your finger on the pulse of society and culture and use your observations to guide your plans for the future.
Build as many relationships as you can to other artists, and people. Network until there is no one you don’t know (that’ll keep you busy!). Keep your family ties strong– you’ll definitely need them later. Talk about your ideas with other people until you are breathless. When you get exhausted, take a nap (but only a short one) then get out there and start connecting again.
Do your best to avoid isolation, except when your creative soul needs it. Constantly consider how your creative work will be received by your audiences and by the public. Your career as an artist, a musician, an actor, a playwright, a composer, a dancer— is eternally tied to public opinion. Therefore, you must be too.
When you consider connections to other people, you subconsciously understand that your creative work is not for you and you alone. Your music, choreography, plays, performances, and writing will be experienced by others and interpreted by those whom you’ve never met. My friends, if you never fail to consider your impact on other people’s lives, then you will stay on the right path.
I just got back from a trip to Kentucky and I’ve got to tell you, I’m shocked at the amount of arts advocacy I saw in the mainstream public forum in this past week. It seems things are a bit different than when I left the Bluegrass State four years ago to study in New York City. It left me to wonder, how come the “leading” arts institutions in the Northeast aren’t as proactive about vying for the public’s awareness?
In my sister’s college graduation ceremony at the University of Kentucky (shout out to Sara-Elizabeth Bush, I’m so proud!), President Capilouto’s address to the graduating class of 2013 mentioned the importance of the performing arts multiple times. The pre-ceremony videos featured Reggie Smith Jr., a student graduating from the UK opera program and entering the world as an emerging artist with major performance engagements coming up in the near future.
The Lexington Airport featured ads for classical music events on well designed billboards throughout the airport. That wasn’t the only advertising I saw to support classical music either– the mall at Opry Mills in Nashville featured large artwork of orchestral instruments and I also ran across mainstream advertisements for classical music events in the Nashville airport. The impact of these small awareness campaigns is much greater than the sum of their parts. Where is all this chatter and advertisement in the Northeast?
The one exception that immediately comes to mind is the Metropolitan Opera. Their photography and advertising campaign is, in my opinion, the best classical marketing effort I’ve seen in the past 5 years. New York’s WQXR radio station comes in at a close second place with their “Obey Beethoven” campaign that flooded subway ads for time in 2011. But that’s two notable campaigns in the last 5 years— just two. Where are all the other “big” organizations? Or for that matter, where are advertisements for individual classical artists the way Gaga covered the 7 train with vinyl wrap ads?
Advertising is expensive– but what is the more costly: a long term decline in audience growth, an inability to be seen as relevant by the public, or worse— the public simply not knowing your organization exists at all? Advertising must be a centerpiece in sustainability plans for arts organizations. Even though online advertising may reach more views than traditional print, seeing traditional ads lends a credibility to branding and also helps bring your organization and its work into the general public’s eye. If you want to catch salmon, fish in a stream. If you want to catch everything possible, go fish in the ocean. That’s what traditional advertising does. It can help bring traffic to your (hopefully by now awesome) online presence where new audience members can acces lots of information about what you do and why you do it.
This is an opportunity to be innovative. Photography is not as off-limits as it was 10 years ago and you no longer have to hire a Don Draper marketing firm to handle your organization’s image. With some basic graphic design skills you can create the image yourself and focus on increased distribution rather than increased cost to produce it. When was the last time you saw a bill board alongside the interstate for an orchestra? A massive subway campaign that was hip and cool which featured the orchestras in a comical or memorable way? Or (OHMYGAWD) a TV commercial? The Met puts commercials in movie theaters. Why have so few caught onto this?
I can’t tell you how proud I was to see arts organizations in the South promoting themselves and raising the public’s awareness of their work. It was so refreshing because there was not a drop of elitism to be found anywhere, just a genuine southern invitation to come and see for yourself the great work these organizations did. The ads I saw came off like a warm southern smile, telling you to come spend time with them and experience the art they had to offer. That’s a great way to put it–they advertised experiences, not events. They put potential audience members at ease. They sparked interest, and they unobtrusively entered the public’s field of awareness. It was brilliant.
I want to know your thoughts on arts marketing. What ideas do you have to help performing arts organizations connect with the public?
I’ll stay tuned to hear from you,
- The International Society for Performing Arts and Acceptd Announce… (prweb.com)
- New Season for Classical Music (tuxedorevoltblog.wordpress.com)
- Classical Music’s Role Today (shacklesandcynicism.wordpress.com)
There is no singular path toward achieving the goals you have for yourself– and there are certainly no shortcuts. What kind of career do you want? What kind of legacy do you want to leave behind– an artistic legacy? A philanthropic legacy? When you are standing at the crossroads of life, I guarantee you that the right path is the one that you and you alone make the decision to take. Others may try to point you in one direction, but it is in my experience that personal intuition is always the best guide in unknown territory.
As an artist, a thought leader or other kind of creative person, you have most likely already experienced that nagging pull within in you that influences your decisions. For me, that’s my inner artist guiding me towards decisions that benefit its agenda for my life. The worst decisions I ever made were those when I tried to ignore my gut instinct– because I “knew” more than it did.
The reality was that I didn’t actually know more than my instincts. We seldom do. Often, it is the fear of the unknown that motivates us to make decisions that are against our will. When you are trying to choose your own path, ask yourself if the reasons you are considering a certain option are reasons that you came up with– or did they come from an outside source? While spouses, partners, friends, family, teachers and coaches can make good advisers; they can often be biased. In truth, it is your feelings that matter most. Your choice to go down a certain path will create a new reality for your life and you have to be okay with it.
In order for you to thrive as a creative person, you have to honor your instincts. When you do decide to listen to your instincts, your impulses, and acknowledge your intuition— you own the decision. The path you take becomes YOURS and not “theirs”. No matter what path you decide to travel, there is no guarantee for smooth travel and easy going. But, when push comes to shove and the struggle to achieve your goals begins remember this: it is always easier to lean into the storm when you have decided to be there than it is when you are there against your will.
Building a career, whether in the arts or in any field is both a worthy pursuit and a challenge. The pursuit will cause you to make choices, take risks, and fight for what you believe. In music, you face years of criticism, years of disciplined practice, and the challenging of constantly re-inventing your performance while staying relevant to your audience. In the face of so many possible paths from which to choose, the best path is the one you feel good about.
Like I said, it really is that simple.