Let’s talk small. In my last post on the musician’s micro economy, I described how we should consider resources available to us as different forms of currency that can be used to improve our careers and more generally, our lives as artists. I also introduced the concept of the portfolio career, which is essentially a vibrant career that is the sum of many small projects, talents and skills—including performance—that all contribute to financial stability for the 21st century musician.
Now let’s explore what makes up a micro economy. Follow my logic; if businesses make up the economy (in the traditional sense) then micro businesses make up the micro economy. So now, let’s talk small. I mean, really small. Marcel-the-Shell-with-Shoes-On small. Let’s talk about how you can make your claim in the music micro economy by being excellent, by being focused and by starting out very, very small.
For many musicians, the word business makes us anxious, second only to the word taxes. It makes us want to run back to our practice room and play scales until we are calm again. Don’t laugh; you know I’m talking to you. Yet income, finances, taxes, and dare I say it—money—are essential to our everyday lives. So whether we want to think about it or not, money rears its green, ugly head in all parts of our career. The concept of the micro economy is applicable to all kinds of artists, but for musicians of the 21st century, it’s actually a way of life. Have you ever given thought to all the ways money influences your career? Whether it’s trying to purchase that new instrument, cashing a paycheck from a gig, travel costs for a gig, paying other colleagues fairly to perform with or for us, the list goes on and on forever. We need to make money and we need to spend it. That earning and spending is the most basic essence of what an economy is. Therefore, it’s not too far of a stretch to then think of individual artists as little businesses—micro businesses who specialize in creativity and art. We are micro-businesses in a creative economy.
I realize that I may have just lost some of you. I compared you to a business and you were like #bye. Just hang in there for a moment. The good news is that there has never been a better time in the history of the world to be a micro business in a creative economy. As you might have read on this blog, I’m fascinated with the millennial culture. After all, I am one myself. I’m constantly marveling out our rebellious nature, our determination to see ideas come to life, and the effect our sheer will has on society. Artists have always been a rebellious lot but millennial artists, those young people of the millennial generation from all artistic disciplines who identify as professionals in their respective art forms, are undeniably impacting the global society and economy in ways we never before thought possible. In the coming Tuxedo Revolt blog posts, we’ll explore how you can embrace the idea of being a micro business and also explore new platforms and marketplaces allowing the modern performing artist to grow their micro business. We’ll look at how small and excellent is the new model for the emerging artist professional.
Marcel-the-Shell said, “Some people say my head is too big for my body—I say, COMPARED TO WHAT?!” Marcel had the right idea. Another way of saying it might be though our size as a micro business is small (obviously), we can still have (and do have) an enormous impact on the world’s creative economy.